Part festival. Part fundraiser. All about clean water. Each year, a different Georgia brewery sets the stage for No Water No Beer (NWNB). An annual festival with craft beer, bands, food, raffles and donations. And every dollar flows to nonprofits fighting for clean water here and around the world. From fish illustrations to festival merch, Bosun created a look and feel as fun as the festival itself.
- Brand identity
- Custom illustrations
- Event signage
- Sponsor messaging
- Social content
- Festival merch
Sounding the Depths
Discovery & Insights
We began with a simple truth: without water, there’s no beer. Clean water is a global crisis, with hundreds of millions lacking access, yet the festival itself is a lively night of beer, music and food. The challenge was to blend urgency with humor. Serious enough to inspire, fun enough to attract.
Plotting the Voyage
Strategy & Planning
Sponsors were the key audience, so messaging was crafted to align with their values and impact goals. We highlighted the credibility of supported charities while positioning NWNB as an easy, engaging way to give back. At the same time, we ensured ticket buyers saw the event as a can’t-miss, $20 night out that did good.
Raising the Sails
Creative Expression
We rolled out a playful identity across digital, social, signage and merch. To make the brand unforgettable, we created a series of funny fish illustrations, each holding a different style of beer, linking the worthy cause to beer culture with wit and charm.
Adjusting the Course
Metrics & Refinement
The results exceeded expectations. Sponsorships hit new highs, donations broke records and attendance surged beyond previous years. The identity gave NWNB staying power, proving that a lighthearted campaign can drive serious action for an essential cause—and set the stage for even bigger festivals to come.
“You know the work is good when people start swiping your merch. We ran out of everything! Except beer.”
Kelly Comstock
Vice President, Brown & Caldwell
