ECU Health set out to strengthen its service line marketing while staying true to the master brand. We developed campaigns for Orthopedics, Heart & Vascular, and beyond—each distinguished by its own creative look and feel, yet complementary to the overall system identity. These campaigns elevated awareness, built credibility and drove appointments across eastern North Carolina.
- Service line campaigns
- Creative platform development
- Digital and social activation
- Print and direct mail
- Radio spots
- Physician storytelling
- Ongoing brand alignment
Sounding the Depths
Discovery & Insights
Research revealed opportunities to promote ECU Health’s specialized practices and highlight access, outcomes and innovation. Patients wanted more than procedures—they wanted confidence and care close to home.
Plotting the Voyage
Strategy & Planning
We built distinct but connected campaigns—Orthopedics centered on movement and lifestyle, Heart & Vascular on trust and expertise—all designed to scale across media and future service lines.
All Hands on Deck
Creative & Execution
The creative platform carried a unifying idea: getting back to your best. Tailored messaging and a custom circular graphic suggested a return to better health and feeling your best.
Anchored in Results
Impact & Outcomes
The campaigns increased visibility, differentiated ECU Health in competitive markets and created a platform for ongoing service line growth.
“You know, Bosun is my favorite meeting of the week. They are great to work with, and it’s like they are here.”
Richard Beck
Digital Manager at ECU Health
