Chateau Elan
World-class Resort and Vineyard
Assignment
A premier leisure and meeting destination, Chateau Elan offers the outstanding amenities one would expect in a world-class resort; plus a lot of special features one wouldn’t expect. Our job was to capture Chateau Elan unique charm in order to separate it from the “sameness” that exists in the resort industry.
Approach
In addition to great golf, fine dining and luxurious accommodations, Chateau Elan has its own winery, an authentic reproduction of a French chateau, and a conference center. Our campaign demonstrated this breadth of amenities, which virtually no other resort can match, in a series of prints ads, direct mail and online banners.
Result
Emerging from the doldrums experienced by the resort industry since 2008, Chateau Elan is enjoying a re-birth on the strength of its unique amenities offering.