While some rural hospitals struggle, Colquitt Regional Health System has thrived. Here, in southern Georgia, they’ve added services, expanded facilities and opened a residency program to train the next generation of providers. With this exciting new growth, leadership asked Bosun to create a brand campaign to introduce a system message of exceptionalism in every service, interaction and location.
- Brand campaign
- Omni-channel creative
- Market positioning
- Storytelling
- Internal launch
- System rollout
Sounding the Depths
Discovery & Insights
We uncovered that Colquitt Regional’s strength wasn’t just new facilities and services, but an inspiring culture of professionalism and excellence that residents could count on everywhere.
Plotting the Voyage
Strategy & Planning
We reframed Colquitt Regional from a single hospital into a system of care, ensuring every touchpoint delivered the same high standards.
Raising the Sails
Creative Expression
Through the theme “Excellence isn’t a destination, it’s everywhere we are”, we launched an omnichannel campaign. Doors opening across locations reinforced consistency, while authentic film and photography showed care in motion.
Adjusting the Course
Metrics & Refinement
Early results showed stronger name recognition for Colquitt Regional as a system, heightened recruitment interest and internal pride in “one standard across every door”.
“OMG!!! This looks amazing!!!!! I am so pleased with how this turned out!!”
Jordan H. Howell
Director of Marketing
