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Posts By: Bill Swanston

With All the Millennial Hype, Don’t Forget About the Baby Boomers

Posted 7:48 AM by Bill Swanston & filed under Advertising, Healthcare, Real Estate.

These days, the Baby Boomer generation tends to be overlooked as…

The Wellness Message – How it Stopped Outmigration in Rural Alabama

Posted 8:00 AM by Bill Swanston & filed under Advertising, Healthcare.

Community hospitals face a litany of unique challenges, including a higher…

Trends in Community Hospitals Part 3: Tell Your Story, Digitally

Posted 7:39 AM by Bill Swanston & filed under Advertising, Digital, Healthcare.

Trends in Community Hospitals Part 3: Tell Your Story, Digitally The…

Trends in Community Hospitals Part 2: Humanize Your Brand

Posted 7:00 AM by Bill Swanston & filed under Advertising, Branding, Healthcare.

Trends in Community Hospitals Part 2: Humanize Your Brand The digital…

Trends in Community Hospitals Part 1: Ousting Outmigration

Posted 3:11 PM by Bill Swanston & filed under Advertising, Healthcare.

Trends in Community Hospitals Part 1: Ousting Outmigration Patients of community…

Storytelling in Healthcare Marketing: Why Video Works, And How to Use It

Posted 11:21 AM by Bill Swanston & filed under Advertising, Healthcare.

We all know some stories by heart. The tortoise and the…

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